The essence of wellbeing tourism – Case Peurunka
Avainsanat:
hyvinvointimatkailu, matkailualueet, kylpylät, kuntoutus, kuluttajakäyttäytyminenAbstrakti
The article discusses the versatility of wellbeing in the context of a tourism destination. The main objective of the study is to examine how the customers of a Finnish tourism resort perceive wellbeing and how the findings could be utilized in developing the wellbeing tourism. In addition, the study aims to provide new and profitable information for the wellbeing tourism research since the customers’ perceptions of wellbeing have been studied relatively little in the academic context. Based on the data of semi-structured interviews conducted in spring 2013, the article introduces the six wellbeing tourist types established as a result of the study: 1) socially oriented type, 2) physical activity -oriented type, 3) work-oriented type, 4) money and service -oriented tourist type, 5) health-oriented tourist type and 6) recreation-oriented type. The types complement the previous findings and serve as characterizations of the nature of wellbeing tourists.
