Pulkkinen, T., Vepsäläinen, M., Konu, H., Pasanen, K. and Komppula, R. 2023. The attractive force of mythology? – Appeal of Kalevala among East Asian target markets. Finnish Journal of Tourism Research. 19, 1 (Sep. 2023), 6–28. DOI:https://doi.org/10.33351/mt.122979.