TY - JOUR AU - Fonneland, Trude PY - 2013/01/07 Y2 - 2024/03/29 TI - Spiritual Entrepreneurship in a Northern Landscape: Spirituality, Tourism and Politics JF - Temenos - Nordic Journal for the Study of Religion JA - Temenos VL - 48 IS - 2 SE - Articles DO - 10.33356/temenos.7510 UR - https://journal.fi/temenos/article/view/7510 SP - AB - <div class="column"><p><span>A cultural turn in the economy has led to growth in what might be called ‘spiritual entrepreneurship’.1 This term refers to entrepreneurs inspired by a New Age philosophy marketing spiritual values such as ‘self-development’, ‘holism’ and ‘deep values’. To shed light on this type of enterprise, the article examines one of its practitioners; Esther Utsi at Polmakmoen Guesthouse in northern Norway. My focus is on how New Age spirituality is here localized, wrapped in local indigenous culture and landscape, and turned into a commodity with market value for both tourists and conference participants. The staging of spirituality simultaneously involves marketing a vaca- tion destination to outsiders, and is also linked to the formation of a </span><span>reimagined local identity, and incorporated into the redefinition of </span></p> <p><span>images and dreams about the northern region.<br /> Keywords: </span><span>spiritual entrepreneurship, New Age, tourism, indigenous </span>spirituality, local reinvention</p></div> ER -