La comunicación emotiva en YouTube

Authors

• Sanna Pelttari

DOI:

https://doi.org/10.51814/nm.162598

Keywords:

comunicación emotiva, YouTube, YouTubers, usuarios, hispanohablantes, economía de la atención, relaciones parasociales, capital social, capital emotivo, vínculos de apego, actos comunicativos, estrategias de compromiso

Abstract

This doctoral dissertation examines the emotional communication of YouTube users in light of several underlying phenomena, such as the attention economy, parasocial relationships, social capital, emotional capital, and attachment bonds. The findings reveal that both YouTubers and commenters employ similar linguistic and discursive strategies aimed at capturing the interlocutor’s attention and fostering mutual involvement. Emotional expressions—often intense and repetitive—were identified in both videos and comments, although the role of commenters as admirers was particularly prominent in these linguistic practices.