Updating the Map of Desires: Mobile phones, satellite dishes and abundance as facets of modernity in Apiao, Chiloé, southern Chile

  • Giovanna Bacchiddu Pontificia Universidad Católica de Chile

Abstract

This article addresses the evolution of material and discursive practices in a rural, indigenous area, showing how these embody willingness to take part in modernity. The growing importance of electronic apparatuses, and material items perceived as modern, coexists with a strong attachment to tradition in lifestyle, religious beliefs, and practices. Growing participation in the market economy, state benefits granted to indigenous people, and increased cash circulation have contributed to a change in people’s values, and desires for, modern, store-bought goods. The article illustrates that the ability to buy, own, and display modern items is a response to the need to feel part of the wider society from which this rural community has for a long time felt excluded. This highlights the tension—often expressed in ethnic terms—between island, epitomizing tradition, and town, symbolizing modernity.

Section
Articles
Published
Jun 26, 2017
How to Cite
BACCHIDDU, Giovanna. Updating the Map of Desires: Mobile phones, satellite dishes and abundance as facets of modernity in Apiao, Chiloé, southern Chile. Suomen Antropologi: Journal of the Finnish Anthropological Society, [S.l.], v. 42, n. 1, p. 45-66, june 2017. ISSN 1799-8972. Available at: <https://journal.fi/suomenantropologi/article/view/65082>. Date accessed: 18 nov. 2017.