PowerPoint-muotoinen viestintästrategia strategiagenren edustajana – intertekstuaalisia ja interdiskursiivisia piirteitä

Authors

• Merja Koskela Vaasan yliopisto

DOI: https://doi.org/10.70484/vakki.149117

Keywords:

genre, intertekstuaalisuus, interdiskursiivisuus, PowerPoint-diat, strategia, viestintästrategia

Abstract

Texts belonging to the same genre tend to share similar patterns of intertextuality and interdiscursivity. This article discusses how a communication strategy text presented in the form of a PowerPoint presentation reflects its genre system and how the form might challenge the established intertextual and interdiscursive features of the strategy genre. The study suggests that the communication strategy in PowerPoint form is a subgenre of strategy texts. However, it has some hybrid features which combine the brevity of a visual aid in an oral presentation with the established features of strategy texts.