Tiedonantopolitiikkatekstien vaihtelevat tehtävät. Informointia, suostuttelua vai vakuuttamista?

Authors

• Merja Koskela Vaasan yliopisto

DOI: https://doi.org/10.70484/vakki.149174

Keywords:

genre, retoriikka, sijoittajaviestintä, tiedonantopolitiikka, viestinnän tarkoitus

Abstract

Disclosure policy is a genre that describes how listed companies define their operating principles and procedures for communication with the capital markets. The focus of this article is on expressions describing the communicative purpose of these documents. In Finnish companies’ disclosure policies explicit expressions of the purpose of the document seem to form a rhetorical move. In this article, these expressions are studied and their potential rhetorical function is discussed in relation to how they intend to inform, persuade and/or convince the readers, i.e. in terms of ethos, pathos, and logos. The material of the study consists of 12 disclosure policies from Finnish companies published on their websites in English. The results of the analysis show that the expressions of purpose are highly intertextual in relation to each other as well as in relation to the rules and regulations governing the genre. The main rhetorical function of the expressions seems to be not to inform the readers of what they are reading, but rather to convince them of the expertise and trustworthiness of the company.