Patricia L. Sunderland and Rita M. Denny. Doing Anthropology in Consumer Research

Kirjoittajat

• Minna Ruckenstein University of Helsinki https://orcid.org/0000-0002-7600-1419

DOI: https://doi.org/10.30676/jfas.116532

Abstrakti

PATRICIA L. SUNDERLAND AND RITA M. DENNY. Doing Anthropology in Consumer Research. Walnut Creek, California: Left Coast Press, 2007. Pp. 368. ISBN: 978-1-59874-090-5 (Hardback); ISBN: 978-1-59874-091-2 (paperback).