Organizational ldeology and Leadership: A Semiotic View
Abstrakti
The article suggests a reconsideration of the traditional ideology concept. The role of leadership in
creating and maintaining meanings within the organization is discussed within the emerging management
of meaning paradigm. A new approach is suggested
based upon the ontological assumption of man as a
storytelling animal and on the semiotic method of
viewing ideology as an interplay between the narrative and the cognitive.
