Promoting the implementation of mental health projects in the workplace – an internal marketing approach
Mental health problems are a growing challenge for organizations. However, people do not take advantage of wellbeing services being offered. We examine how internal marketing can be utilized and what factors promote introducing wellbeing projects in organizations. The research was carried out as a qualitative case study. The findings show that internal marketing effectively supports the implementation of wellbeing services and help remove barriers to these services, for example by focusing on the importance of strategy, training as well as communication and marketing.
