Kun pihdit kameraan vaihtuivat... : eläinoikeusaktivistien poliittinen tyylinmuutos

Kirjoittajat

• Pia Lundholm

Abstrakti

Since 1995, when the first publicly noticed animal liberation acts in Finland were done, the ani­mal right activists have constituted one of the most discussed Finnish political movements. The movement has received a lot of media attention during its existence, although the quality of the attention has not been always very pleasant for the activists. In my article Ishall analyse the cam­paign Cruel Truth, released in November 2007, as an example. Through the concepts of ”political style” and ”framing” Iexamine the recent changes in animal right activism. It was a wise deci­sion of the activists to change the practical tool of their politics from the tongs to the camera, and as a result their political agenda has gained much increased visibility.