Kauneudenhoitoalan tulevaisuuden osaamistarpeet
Keywords:
beauty care, hairdresser, cosmetologist, bachelor of beauty and cosmetics, need for expertiseAbstract
This article discusses the future needs of expertise in the beauty care trade from the qualitative point of view. The study method is based on literature review that seeks to answer the research questions by analyzing relevant literature relating to a research topic. The goal of a literature review is to synthesize an extensive and diverse data from a set of identical studies, broaden the base of studies and deepen the understanding of a research topic (e.g. Aveyard, 2010). The central expertise of a beauty care professional will continue to consist of strong basic skills and competence for substance. Along with the basic skills, the need for the special skills will be increasing in the future as the companies are diversifying their demand, and the interface between professions are obscuring. In addition to the combinations of new type of manual skills, vocational competency will be consisting of business-, network-, customer service-, multicultural-, environmental- and technological competencies (such as media reading skills). The success in the service sector is also seen to be related to one’s personal characteristics such as motivation, initiative, creativity, readiness for change and self-reflection skills that needs be taken into consideration in education along with other vocational competencies.
