Cross-national analysis of wellness tourism concepts, tourists’ motivations and service preferences

Kirjoittajat

• Daumantas Bockus University of Eastern Finland

DOI:

https://doi.org/10.33351/mt.131043

Avainsanat:

Hyvinvointimatkailu, wellness-käsite, hyvinvointimatkailijoiden motivaatio, markkinointi, palvelupreferenssi, kulttuurierot

Abstrakti

The following text is based on the lectio praecursoria presented at the defence of the doctoral dissertation “The market perspectives of wellness tourism: A multiple case study” which was publicly defended on June 7, 2023, at Joensuu, University of Eastern Finland. The full version of the dissertation can be found at https://erepo.uef.fi/handle/123456789/29639.