Assets and Investee Condition of Art Education, Practice, and Research

Authors

• Tero Nauha Uniarts Helsinki

DOI: https://doi.org/10.54916/rae.122988

Keywords:

Financialisation, performance art, fictioning, economics, neoliberalism, funding, credit, future

Abstract

This article postulates that MA students of the arts and professional artists need to assess the conditions implicated by financialization and its effect on their practice. What are the options, futures, and risks for an artist? How are intangible assets like reputation, loyalty, or affective capacity evaluated, even priced? In institutional contexts, assetization and functioning as investee are already a necessity for the management of value, risk, and volatility. Through processes of privatization, universities are on their way to becoming strategic hubs that, for their part, start to promote self-assetization. These are included in participatory and care activities or collective and processual practices in the arts.At the same time, students and artists are conditioned by their assets worth investing in. They are becoming investees.