Tästäkin selvitään yhdessä – retoriikka merkityksellistämisen välineenä pandemian johtamisessa

Kirjoittajat

• Suvi Einola Pohjanmaan hyvinvointialue, School of Management- University of Vaasa
• Marko Kohtamäki School of Management, University of Vaasa / Luleå University of Technology
• Marina Kinnunen Pohjanmaan hyvinvointialue
• Päivi Berg Pohjanmaan hyvinvointialue

DOI: https://doi.org/10.37450/ht.122449

Avainsanat:

rhetoric, sensemaking, pandemic management

Abstrakti

We will get through this together– rhetoric as a sensemaking practice in managing a pandemic

In a poorly managed crisis situations, inconsistent management produces cacophony, ambiguity and anxiety that disrupts optimal thinking and action. At best, consistently used rhetorics can help the handling and management of the pandemic. This study approaches pandemic management from a rhetorical perspective, looking at the role of rhetoric as part of the sensemaking process. We use a single case data to understand the rhetoric used in the case of Wellbeing Services County of Ostrobothnia. We identify three primary rhetoric: persuasion, encouragement, and obligation. We describe how these rhetoric were used to manage the sensemaking processes within the region.