Tourism business research in Finland

Authors

• Nelli Heiskanen University of Eastern Finland
• Raija Komppula University of Eastern Finland
• Henna Konu University of Eastern Finland
• Katja Pasanen University of Eastern Finland
• Juho Pesonen University of Eastern Finland
• Juulia Räikkönen University of Turku
• Jarno Suni University of Eastern Finland, Business School https://orcid.org/0000-0003-0640-1692

DOI: https://doi.org/10.33351/mt.144741

Keywords:

tourism business, business research, marketing research, entrepreneurship research, digital business

Abstract

In this review, we examine the themes in Finnish tourism business research in the 21^st century. We have included tourism related studies which have been conducted at Finnish institutions, and which are grounded in the research tradition of business economics. We emphasize the study themes that most of the Finnish research has been published in. Research gaps are also taken into consideration. According to the review, Finnish business research is dominated by marketing research, with little emphasis on the fields of ‘management and leadership’ or ‘accounting and finance’. The most popular research themes in tourism marketing are customer insight customer value, tourist experience, development of tourism services, image and brand, research in marketing communications and digital business, as well as tourism destination management and cooperation. Additionally, some studies have also been conducted in the field of research on entrepreneurship. Tourism business research is characterised by the integration of managerial implications together with theoretical contributions.