Lapin joulucharter-tuotteen elinkaari
Keywords:
tourism, life cycle models, products, Christmas, LaplandAbstract
The life cycle of a Christmas in Lapland product
The purpose of this study is to examine the life cycle of the Christmas in Lapland charter flight product, and what kind of effect did the Concorde flights have on it. The Christmas in Lapland product is understood as a package, which includes direct flights from country of departure to Lapland, accommodation, meals, different activities and meeting with Santa. Based on the product life cycle and tourism area life cycle, a tourist product life cycle model with a division into product development, introduction, growth, maturity, saturation and decline or new growth is presented. The data consists of statistics, interviews, newspaper articles and other documents. The time span is between 1984 and 2006. The main theoretical contribution of this study is the application of a combined life cycle model, a life cycle of a specific tourist product. The main difference to a destination life cycle is that the changes in content and price of the product are examined. The criteria used in examining the product life cycle may be applied in examining other destination specific tourist products, after identifying the special features of the product.
