Vapaaehtoistyöntekijöiden motivaatiot ja sitoutuneisuus kulttuuritapahtumaan: Case Ilosaarirock
Keywords:
volunteering, volunteer workers, motivation, commitment, culture eventAbstract
Motivations and commitment of volunteer workers in a culture event: Case Ilosaarirock
Large events have huge impacts on local economies. Many tourists travel to participate in various events. Ma jority of large Finnish events could not be organized without volunteer workers. However, in the Finnish research literature these volunteer workers are often overlooked even though without them the number of annual Finnish events would be considerably smaller. In this study we examine motivations of Finnish volunteer workers regarding their participation in a cultural event and how the volunteer workers are committed to the event. Through principal component analysis seven motivational factors are identified: Career orientation, Love of Culture, Personal Growth, Extrinsic Rewards, Expression of Values, Community Involvement and Interpersonal Contacts. Based on the motivations four clusters of volunteer workers were identified: Communals, Career Oriented, Helpful Socials and Culture Lovers. Even though there were no differences between clusters in their commitment to the event, motivations have various effects on commit-ment. The results provide insights into motivations of volunteer workers in a cultural event and help Finnish events understand their volunteer workers better and ensure the future of the events.
